Luminar – Transforming the Driving Experience
Over the past few years, automotive trends and consumer focus have shifted from horsepower to brainpower and luxury to technology. Consumers care less about what a vehicle has and more about what a car can do.
Austin Russell, the CEO and founder of Luminar, a leading automotive technology company, shared the organization’s new vision to become the first automotive technology company to break through to the consumer.
“For the first time, people are seeing truly transformational differences in the driving experience and what is possible,” Russell explained. Luminar-equipped vehicles are already on the roads in China, and that’s just a start.
Unlike most automotive technology companies focused on replacing the driver, Luminar is focused on enhancing the driver experience rather than eliminating it altogether. The North American debut of SAIC Rising Auto R7 EV equipped with Luminar integrated into the roof line and the upcoming release of the Volvo EX90